How do you get a front-drive Peugeot 208 GTi to behave like a rear-drive car and spin in circles? Easy, you strap plastic kitchen cutting boards under the rear wheels so the tyres can’t grip. That’s what Peugeot did to advertise its new pocket rocket. It linked with Red Bull-sponsored BMX hotshot Jaden Leeming to choreograph “man on a bike versus car.”
About the Author: Alastair Sloane
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