on February 2 2016 |
in Uncategorized |
by Alastair Sloane |
with Comments Off
Honda North America has just launched its new Honda Ridgeline pick-up truck. The TV advertisement for it has been timed to cash in on next Sunday’s (Monday NZ time) annual Super Bowl, where America’s football final draws more than 100 million viewers. The 60-second ad will run in the game’s third quarter. Unique to the Ridgeline, says Honda, is a push-button ‘truck-bed’ sound system … watch the ad to see how it works.
Alastair Sloane has been a newspaper journalist for almost 50 years.
Has had all sorts of roles along the way, including editing two daily newspapers. Joined the NZ Herald from the Sunday Star-Times in 1996 to help launch a sports weekly. Became motoring editor of the Herald soon after, a position he held until leaving in 2012. He owns a 1968 VW Beetle. Best days at the wheel include doing part of the Land Rover Camel Trophy route in Papua New Guinea, driving a Nissan Patrol over earthquake-hit roads in Guatemala, and a Ferrari Italia 458 on Enzo’s old hill-climb road in Italy.
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