Honda North America has just launched its new Honda Ridgeline pick-up truck. The TV advertisement for it has been timed to cash in on next Sunday’s (Monday NZ time) annual Super Bowl, where America’s football final draws more than 100 million viewers. The 60-second ad will run in the game’s third quarter. Unique to the Ridgeline, says Honda, is a push-button ‘truck-bed’ sound system … watch the ad to see how it works.
About the Author: Alastair Sloane
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