» Spy videos » Kia highlights new Optima sedan in actor...
on February 7 2016 |
in Spy videos |
by Alastair Sloane |
with Comments Off
South Korean carmaker Kia is using American actor Christopher Walken to plug its Optima sedan in a campaign called ‘Walken Closet’. It’s based around a fellow’s choice of beige-coloured socks in a drawer in his ‘walk-in closet.’ Walken tells him to think of the new Optima as the ‘world’s most exciting pair of socks.” The ad will screen in the fourth quarter of Sunday’s (Monday NZ time) Super Bowl, the annual American football extravaganza.
Alastair Sloane has been a newspaper journalist for almost 50 years.
Has had all sorts of roles along the way, including editing two daily newspapers. Joined the NZ Herald from the Sunday Star-Times in 1996 to help launch a sports weekly. Became motoring editor of the Herald soon after, a position he held until leaving in 2012. He owns a 1968 VW Beetle. Best days at the wheel include doing part of the Land Rover Camel Trophy route in Papua New Guinea, driving a Nissan Patrol over earthquake-hit roads in Guatemala, and a Ferrari Italia 458 on Enzo’s old hill-climb road in Italy.
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