The winner of the Women’s World Car of the Year for 2013 is the Ford Fiesta 1.0l Eco-Boost, a small hatchback powered by a turbocharged three-cylinder petrol engine.
The Fiesta had earlier won the economy category of the women’s awards before edging out the Mazda CX5 and the Range Rover for the grand prize.
The Fiesta’s 1-litre powerplant was also chosen in separate awards as the international engine of the year.
Craig Von Essen, product and communications manager for Ford in the Asia-Pacific and Africa, said the company was “thrilled” to receive both the women’s world awards.
“Women pack powerful purchasing power, representing a huge market opportunity,” he said.
“The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0l EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group.”
UK judge, Victoria MacMillan Bell, says Ford’s styling gets better and better.
“The Fiesta has such a high-end look and feel to it. Pair this with the multi award-winning 1.0 litre EcoBoost engine achieving range figures and performance never before seen and this very stylish pocket rocket wins in every category.”
The women’s world car founder and chief judge, New Zealand’s Sandy Myhre, said the awards were designed mainly to reflect the preferences of women buyers through the ballot box of women motoring writers.
“It’s what makes these awards unique, quite apart from the fact there is no other international motoring award in the world which is voted for by women and with women in mind,” she said.
in a purely fun category this year, judges were asked to nominate their Dream Car. This was won by the Aston Martin Vanquish, just nudging out the Jaguar F-Type.
Family car: 1st Audi Allroad, 2nd Volkswagen Golf, 3rd BMW 3-Series
Luxury Car: Range Rover, Mercedes-Benz SL550, BMW 6-Series
Sports car: Porsche Boxster S, Audi RS5, Toyota86/Subaru BRZ SUV: Mazda CX5, Hyundai Santa Fe, Nissan Pathfinder
Economy car: Ford Fiesta 1.0l Eco-Boost, Kia Cerato, Toyota Prius