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New-vehicle sales boom – 25 per cent up on 2012

on October 5 2013 | in Industry news, Latest news | by | with Comments Off

Confidence in the New Zealand economy is on the up, if a 25.7 per cent year-to-date hike in new-vehicle sales is a barometer.

Sales to the end of September totalled 83,343 units, made up of 60,589 passenger cars and 22,754 light comercials – numbers that suggest overall 2013 sales could near 110,000, or roughly 10,000 units up on last year.

Sports utility vehicles represented 27 per cent of all sales for the month, followed by small passenger cars at 21 per cent and pick-ups at 19 per cent.

It was the best September for light commercials in more than 30 years, or since the Motor Industry Association began recording numbers in 1981.

The 2799 commercial sales were up 36 per cent on the 2053 units sold in the same month last year. Passenger car sales last month of 7272 units were up 6.5 per cent on September 2012 numbers.

The Ford Ranger was the leading commercial in September with 425 units, followed closely by the Toyota Hilux with 406.

But year-to-date Hilux sales of 3602 units heads the Ranger’s 3392. The battle between the two workhorses is expected to hot up in the fourth quarter now that several four-wheel-drive Hilux variants have just been upgraded to a five-star crash rating by the Australiasian New Car Assessment Programme.

Toyota added safety features like seatbelt reminders, and improved knee casino online and side impact protection for four-wheel-drive single cab and extra cab models built from August on.

The four-wheel-drive dual cab Hilux has yet to be tested but ANCAP indicated it would also get a five-star rating.

Two-wheel-drive versions of the Hilux didn’t pick up the extra safety features and maintain their four-star rating.

The maximum ANCAP pass mark brings the Hilux variants up to speed with rivals like the Ranger, Mazda BT-50, Volkswagen Amarok and Holden Colorado. The Nissan Navara, Isuzu D-Max, and Mitsubishi Triton have four-star ratings.

Toyota NZ sales executive Steve Prangnell says it is already telling customers about the new rating.

Ford Ranger

Ford Ranger

“If we get more sales then that’s bonus,” he said. “Fleets are a key focus where Hilux has long been the truck of choice.”

The Ranger – the first ute to be awarded a five-star crash rating – has been nipping at the heels of the Hilux for the past year.

It will gain further sales traction if it survives the gruelling Dakar rally in South America in January, an ultimate test of man and machine. Ford has entered two South African-built Rangers in the event.

Top 10 passenger cars year to date

1 TOYOTA COROLLA 3694
2 SUZUKI SWIFT 2327
3 TOYOTA RAV4 1953
4 HOLDEN COMMODORE 1782
5 HOLDEN CAPTIVA 1736
6 HOLDEN CRUZE 1720
7 TOYOTA YARIS 1683
8 HYUNDAI SANTA FE 1658
9 MAZDA CX-5 1577
10 MAZDA MAZDA3 1254

 

Top 10 light commercials year to date

1 TOYOTA HILUX 3602
2 FORD RANGER 3392
3 NISSAN NAVARA 2211
4 HOLDEN COLORADO 1814
5 TOYOTA HIACE 1755
6 MAZDA BT-50 1010
7 MITSUBISHI TRITON 994
8 VOLKSWAGON AMORAK 623
9 MITSUBISHI L300 615
10 ISUZU D-MAX 610

 

 

 

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