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History is over – it’s back to the future, says Holden NZ

on October 14 2015 | in Highlights, Industry news, Latest news | by | with Comments Off

Holden might have a rich history in New Zealand – but it’s focused firmly on its future products, says its marketing manager Marnie Samphier.

A Holden head office project to search for rare Australian-made models to add to its heritage fleet won’t have Holden NZ input.

“We have no knowledge of this Australian project,” Samphier said.  “And it’s not a story for us here in New Zealand.

“We’re very much focused on the future – and launching 24 new models in the next four years.

“We celebrated 60 years of Holden in New Zealand last year – and that was very much about our heritage and history.  Now it’s all about the exciting future.”

Holden Australia sales director Peter Keley

Holden Australia sales director Peter Keley

Holden Australia’s HQ in Melbourne already holds a collection of models from its 67-year carmaking history, from milestones like the one millionth car (EH Premier) to the prototype Hurricane sports car (top) from 1969.

Public and private museums throughout Australia and New Zealand also hold pieces of interest. So do the members of many Holden fan clubs, of which there are dozens in NZ alone.

But under the new project Holden is looking for vehicles of a different significance, says its Australian sales director Peter Keley.

Holden has built more than seven million cars since its first – a cream-coloured 418-25 equipped with Holden’s first engine – rolled off the Melbourne production line in October, 1948.

“We really haven’t so far invested in getting a complement of cars together that accurately reflects our history,” Keley told Australian website GoAuto. “It’s not about grabbing XU1s and A9X Toranas; it’s about the regular Holdens that have made up our history.”

Keley said the project is in the planning stages, with retired Holden staff and Holden club members sorting through records.

“Certainly with the closure of manufacturing (in 2017), it’s focused us on the legacy that we’ve created, and that we want to continue to celebrate as we move forward,” he said.

Such a definitive collection would eventually be open to the public. “Certainly we would like to have something the public can access,” he said. “We want to make sure that we’re celebrating our past and then building a bridge to our future.”




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