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2013-2017: Top 10 then is pretty much still top 10

on December 7 2017 | in Industry news, Latest news | by | with Comments Off

Five years ago, the Motor Industry Association (MIA) lumped together registrations of SUVs – the segments compact, medium, large, luxury didn’t exist in its sales data.

Example: At the end of November 2013, the MIA had registered 28,045 SUVs. End of story. An educated guess might show most were medium.

What doesn’t need conjecture, however, is that SUV sales accounted for 27 per cent of the 104,408 new vehicles on the MIA books after 11 months of 2013.

Things have changed. Sustained new vehicle sales growth since 2013 has brought more detailed sales information, both from the MIA and its data donor, the NZ Transport Agency.

Example: After 11 months of 2017, the MIA had registered 58,191 SUVs. No need now to guess where they went – the MIA breakdown is thus: medium 24,462, large 16,945, compact 15,928, luxury 856.

Sales of SUVs after 11 months of 2017 represented 40 per cent of the overall 148,335 vehicles, the latter already a record total for a calendar year, and there’s still three weeks of sales to go.

In five years, January-November new vehicle registrations have grown by 42 per cent – 104,408 in 2013 to 148,335 in 2017. SUVs have grown by 107 per cent – 28,045 to 58,191.

Monthly January-November SUV sales in 2013 averaged 2549 units; this year they’ve averaged 5290.

Ute sales in 2013 weren’t catergorised either. MIA data shows there were 19,510 ‘pick-up/cab chassis’ vehicles registered in 11 months back then.

This year 34,422 utes were on the MIA books at the end of last month – 20,690 4x4s and 13,732 4x2s. Ute sales have therefore grown 77 per cent in five years.

Record monthly numbers have regularly been rewritten in 2017. Last month, for example, was the strongest November on record, with 14,594 registrations. October was the strongest October, too. September was the strongest September.

Overall sales to the end of November were up 9.5 per cent on the same period last year. Passenger cars sales were up 6.2 per cent and commercials 17 per cent.

Said MIA chief executive David Crawford: “With one month to go the question is whether the total for the year will break through the 160,000 mark for the first time. The 150,000 total mark for a calendar year is no longer a question.”

Following are lists of the top 10 passenger and commercial vehicles after 11 months of 2013 and 2017.

Passenger January-November 2013

Toyota Corolla – 5281

Suzuki Swift – 2746

Toyota RAV4 – 2518

Holden Commodore – 2397

Toyota Yaris – 2235

Holden Captiva – 2036

Mazda CX-5 – 1988

Holden Cruze – 1947

Hyundai Santa Fe – 1844

Mazda3 – 1535

Passenger January-November 2017

Toyota Corolla – 6681

Toyota RAV4 – 4116

Kia Sportage – 3396

Mazda CX-5 – 3009

Mitsubishi Outlander – 2683

Toyota Highlander – 2543

Suzuki Swift – 2231

Mitsubishi ASX – 2154

Hyundai Tucson – 2107

Holden Commodore – 2059

Commercial January-November 2013

Toyota Hilux – 4583

Ford Ranger – 4352

Nissan Navara – 2557

Holden Colorado – 2302

Toyota Hiace – 2138

Mitsubishi Triton – 1208

Mazda BT-50 – 1189

Isuzu D-Max – 758

Volkswagen Amarok – 756

Mitsubishi L300 – 703

Commercial January-November 2017

Ford Ranger – 8824

Toyota Hilux – 7664

Holden Colorado – 4052

Mitsubishi Triton – 3786

Nissan Navara – 2865

Toyota Hiace – 2824

Isuzu D-Max – 2355

Mazda BT-50 – 2073

Fiat Ducato – 984

Ford Transit – 871

So, what do the registration figures show?

Passenger: There were four SUVs among the top 10 in 2013; there were seven after 11 months of 2017. The Holden Commodore might have slipped six places since 2013, but it’s still in the top 10, testiment to its ANZAC appeal. Mitsubishi didn’t have a car in the top 10 in 2013, now it has two. Kia didn’t have a top 10 entrant back then, either. Its Sportage is now a winner, the most popular car among private buyers. Tucson has replaced Santa Fe as Hyundai’s best seller.

Commercial: Ranger sales have jumped 102 per cent, Hilux 67 per cent, Colorado 76 per cent. Triton and D-Max are the big movers over five years, Triton up 213 and D-Max 211 per cent. VW Amarok and Mitsubishi L300 have been replaced by the Ducato and Transit.

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