March 3, 2017 |
Alastair Sloane |
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Holden has tasked its award-winning advertising agency, Special Group, to change how Holden is perceived in New Zealand. It wants the agency to help transform the brand, give it a taste of Kiwi, point it more towards premium space. It’s not that Holden has gone away; just that, over time, the brand has lost its [&hellip...